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Seo-optimizer is a specialist in the field of information technology, which carries out search engine promotion on the Internet.
The content of SEO-optimizer work includes the following: prospecting and marketing audit, drawing up a semantic kernel of a website, work on improving the CIS (citation index of the site), site optimization by key words, website promotion in search engines, registration in catalogues, analysis of queries, audience and site traffic, implementation of measures to increase conversions and targeted traffic, research and analysis of competitors and their bases, monitoring the position of a web resource in all search engines, execution statistics collection, formation of reports, search for new, effective methods in the promotion and optimization of the site on the Internet.SEO-optimizer needs deep knowledge of the basics of web design and layout of sites, the basics of marketing, PR, standard Microsoft software, modern software, search engine optimization methods, HTML. In addition, he needs knowledge of technical English. As well as any specialist in computer technologies should possess the following competences:
- implementation of input of digital and analog information in the personal computer from various carriers;
- processing of audio and visual content by means of sound, graphic and video editors;
- management of placement of digital information on disks of the personal computer, and also disk storages of a local and global computer network;
- publishing multimedia content on the Internet. He needs to know the rules of fire safety, the rules of action in emergency situations.According to the functions performed, it is possible to full or part-time work, it is possible to work at home on the terms of remote employment or to perform work on individual projects. Therefore, this work can be performed by people with hearing disabilities, including people with disabilities.
Specialized workplace of SEO-optimizer should be equipped with: a personal computer with all the attributes
Persons with hearing impairments are assigned an individual work schedule in accordance with the medical report and the existing standards of the organization of work of persons with disabilities.Traumatic brain injury, serious diseases of the musculoskeletal system with damage to the functions of the upper limbs, with deformity of the hands, amputation of one or two upper limbs;
neuropsychiatric diseases (epilepsy), impaired coordination of movements of the hands and fingers, tremor of the hands, intellectual retardation, serious visual impairment, complete loss of vision.
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