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Графический дизайнер начинает работу с приема заказов на разработку графической части оригинальных макетов рекламных объявлений и элементов оригинальных макетов, а также пожеланий и требований, необходимых для их создания. При этом он создает графическую часть оригинальных макетов рекламных объявлений и других материалов и документов, выполняет графическую часть коммерческой рекламы, предназначенную для представления рекламных возможностей потенциальным рекламодателям, контролирует соответствие выпускаемых оригинальных макетов. доведение рекламных и графических элементов оригинальных макетов до требований Закона о рекламе, требований заказчика, ответственного сотрудника рекламной службы, внутренних требований, существующих в организации, и требований к качеству.
After creating the required mock-ups, the designer pre-prepares the original mock-ups in accordance with the technological requirements of the printing industry, conducts design work in the organization’s premises, selects and analyzes the scientific and technical information needed at various stages (stages) of the art design, makes a comparative analysis similar to Russian and foreign products, an assessment of their aesthetic level, analyzes the experience of other organizations in the decoration of displacements, advertising. All the work is performed in collaboration with the technical service in order to maintain the computer equipment used by the advertising department in working condition and to ensure the modernization of equipment and software.
The profession of the graphic designer has several directions, and one designer can work either in one of them, or combine two or three directions.
- Graphic design space. These are signs and indicators, according to which a person is guided in an urban environment, in shopping and business centers. All kinds of door signs, road signs, signs of various kinds of goods in stores and the like.
- Corporate identity and branding. Each company wants to have its own style, according to which customers and customers will recognize it. Each manufacturer wants to draw maximum attention to their product and sell it by packing it in a stylish and informative package. This is a graphic designer. He develops the sign and logo of the company, recommends certain fonts and corporate colors, recognizable graphic elements.
- Font development is a special area of graphic design. Here, the designer creates readable text fonts that last a long time and are least dependent on fashion, however, each font has its own character. In addition, font designers create diverse decorative fonts, the fashion of which is changing rapidly.
- Advertising design. Advertisers are developing effective communications between the seller and the buyer, for this they research the market, target audience and issue a series of advertising concepts.
- Design of books, magazines and newspapers. In the publishing house of a glossy magazine, a designer develops a layout grid and the style of each heading depending on its nature, draws graphic elements, monitors the correct formatting of text and crop images, works on the cover.
- Дизайн для интернета. Графические дизайнеры в этой области создают интернет-сайты, баннеры, делают виртуальную среду максимально удобной для пользователей интернета и в то же время эстетически приятной.
Конечно, графический дизайнер специализируется в одной или двух областях.
List of specialties:
5В042100 - Дизайн
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