 |
Пройдите короткий тест на 15 вопросов и узнайте подходит ли вам эта профессия. Тест абсолютно бесплатный и не требует регистрации. |
The word “copywriter” comes from English “copywriting” (“copy” - manuscript, “writing” - to write) and has recently entered the modern language - in the 80s of the last century. The main purpose of copywriting is the creation of advertising or presentation texts. Copywriter is a mixture of the professions of a journalist, advertising manager and an HTML programmer. As a specialist, a copywriter solves the main problem for himself - to interest a client in order to promote a brand, product or idea.
The work of a copywriter begins with the emergence of an idea and a plan for a future article. He selects the necessary words, comes up with interesting phrases and sentences that can attract the attention of the client. The finished product copywriter checks for errors, and if there are none, then proceeds to create keywords. Further, the specialist conducts a joint work with the designer or art director. It is possible to fully evaluate the work of a copywriter only after the advertisement reaches the masses.For successful work, the copywriter needs to know thoroughly: the legislation on advertising, on the protection of consumer rights, on copyright and related rights, on entrepreneurial activities; market conditions for goods, works, services; theory and practice of advertising marketing and management; methods and means of advertising; fundamentals of aesthetics, ethics, general and special psychology, sociology, philology; equipment and basic tools for composing advertising texts; basic principles of media planning.
The specialist must have the skills to work with normative and technical documentation, reference literature and other information sources; design, implementation and control of advertising production processes; creating advertising content in accordance with the wishes of customers; editing texts and articles; planning, analysis, development and implementation of the advertising policy of the enterprise; work with modern telecommunication facilities, their use for search and exchange of information; the use of psychological impact methods when communicating with customers, psychological techniques that enhance the effectiveness of promotional products.Copywriters work in various advertising companies, but most specialists are engaged in freelance work, that is, they work mainly for themselves. Fortunately, modern technology and the Internet allow you to perform operational work without leaving your home.
The copywriter at home is a profitable cooperation option for the employer, since the activities of this specialist are not related to other employees of the company. In addition, this work requires only a computer and Internet accesNeuropsychiatric disorders, impaired coordination of movement, poor eyesight and hearing, speech disorders, diseases of the cardiovascular system, chronic infectious diseases.
Reviews